Thursday, 5 May 2016

Observations, feedback, notes (design)


While carrying on the first brief for Knowledge Gateway logo, I noticed that I give so much more attention to graphic details around me. I realized I'm actually thinking of how designs work, what could inspire me. While sitting on bus or looking out the car window, walking through the streets or shopping - I consider the colour palette, font being used and a variety of ideas for branding and logo design. I actually start to wonder if I like them or not. I observe more and I notice things I wasn't aware before, such as letter 'S' in Costa logotype which looks like a steam from a cup of tea or coffee.
When thinking about my future designs of any sort (either as employed or as self-employed) I would definitely like them to be ethical and environmentally friendly.

(General thoughts)



Great idea is all about simplifying our complex solutions from the first stage of creation process. Thoughtful, but rather simple concept should drive our development for the brief. Our hobbies and interests and our self-vision of who we are, should come to work in design. Our work should be a reflection of ourselves. Possibly a good idea is to have your inspiration/interests imagery in front of you in the working space. I also really liked Stuart Turnbull's video about his personal inspirations and very energetic Susumu Mukai soundtrack. It gave a feeling of being active and in a way it encouraged creativity/active start point.

(Workshops with Stuart Turnbull)





Jean Jullien
Peace for Paris 2015

Very interesting interview with the artist on the following website: http://www.wired.com/2015/11/jean-jullien-peace-for-paris/ 

Robbie Gonzalez Design (2015) French illustrator Jean Jullien's unifying symbol for peace shared worldwide
[Accessed on 18 Nov 2015]


In November 2015 Paris was terribly affected by terrorist attacks and the whole Europe faced a terrific awareness of consequences of ISIS appearance and activity in the world. Support and solidarity need its visual supplement, something that people can use to show it, a symbol. And that's what artist or designer can offer. It's incredible how quick and spontaneous the artistic reaction can be... In this case it was about minute or two to come out with something that now becomes one of the iconic 21st century symbol. It doesn't even need any words at all. Generally anyone can recognize peace sign and make a connection between Eiffel Tower and Paris (France) and so connection of these two speaks globally. It has universal translation and that's why it became so powerful. We understand it with no extra knowledge or background. This simple image by London-based, French graphic designer and illustrator Jean Jullien, was widely shared across social media, it was a design with a purpose for good, spread worldwide. ''There is a time for pen to touch paper, and this was too quick.'' (J. Jullien). Personally I really appreciate the design and its cause for unfortunate recent events in the world. However I thing more designers and artists should stand out for what's happening. Paris was a another terrifying and biggest entry to Europe from ISIS terrorist group, but I happens in other places too (possibly not as close to us mentally as here in Europe, right next to us), such as Kenya terror which happened in almost the same time. People die terribly everyday in the 21st century, killed by barbaric medieval forms of terror; in the war and for their beliefs. I think more could be done; there could be more campaigns to spread awareness of that hopefully for better governments solutions or just simple solidarity with all, not just with selected ones.


"It was the most spontaneous thing. I heard the news on the radio, and I had this heartfelt reaction. I wanted to draw something that could symbolize peace and solidarity, and I wanted something with the context of Paris." Jullien tells CNN.

Stephy Chung, CNN (2015) French illustrator Jean Jullien's unifying symbol for peace shared worldwide, http://edition.cnn.com/2015/11/15/design/peace-for-paris/ [Accessed on 18 Nov 2015]


 (News)



I have looked into a few blog designs for more recognition of what good template should be. I reflected on it and I think that the presentation of online appearance is extremely important (obviously in the creative industry, in graphic design), especially now, when most people use digital communication. My research blog for degree studies should definitely be well considered and most of all clear and easy to access (a picture suggesting each post/topic could help or option for 'read more' with extra hidden information). It should show my progression and it doesn't have to chronological. My posts should also link in some way and lead to one direction of my personal philosophy (there should be a narrative in it; my development story). I think it should be a reflection of myself and my work as a graphic designer. At the moment what matters to me most it's the content (research for PDP and contextual studies will be hopefully useful to me in later stages, so I am trying to make it rather detailed and fully recorded); more professional outlook will surely develop.


(Seminar with Sean O'Dell)







EWC/EWG project for Cameron Jenning Limited (visual identity: logo, advertising concept and hang tags) was a live brief undertaken by group of four. It was my first real life project, first interaction with a client. It was an interesting adventure and a challenge. It was also very exciting. I was especially pleased with it, because my logo concept has been chosen by the group to be developed. It was a great lesson for the future (the main thing I learnt it was financial conditions which should be all agreed before starting the project).




Advertising poster

The whole concept was based on triangle shape. Logo was made out of initial letters of new brand name (changed into EWG in the ends). Colour yellow and triangular shape relate to pre-existed brands in America (selling products for workers or with similar character) and European road signs. Yellow colour also relates to other brands within the subject, catches attention and stands out in a friendly way (bright, happy, manly). The Pantone shade was picked by comparison with European flag's stars.  



(Life project - general reflection)
























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